Everyone knows that Search Engine Optimization (SEO) is significant. Nobody is asking why I need SEO, but how could I improve it?
SEO could be VERY complicated if you have a lot of content on your website, you‘ve never been thinking about it and just wrote the material all the time. But main reason WHY people worry about it so much – it is a FREE source of frequent traffic. So let‘s just worry about how to be found by your potential customers.
Here are 8 optimizations you could without an agency:
1. Link back to your website.
There are a lot of case studies about this, which has positive results. If you linked back to your website ( internal links ), you would create traffic to your others website areas. As with all other SEO approaches, be sure your links are appropriate, and be careful with internal links building, you don‘t want to get your visitors annoyed. To make sure you don’t have any dead links you can use a FREE tool like Dead Link Checker or Broken Link Checker.
2. Image description
Always write image description to all of your images on the website. Search Engines can‘t see pictures, so we need to help them understand and show your work to people who are looking for it. Make sure you have related to your content name and description on your images. You can check what’s the name, description and alternative text on every image using Dev Tools.
3. Create a sitemap.
It‘s exactly what it sounds like. You need to create website map to help people navigate through. But, How would you do it? Well, it‘s not the hardest thing. The sitemap is a page listing. To create this page listing, you can use WordPress widget or raw HTML and CSS, depend on your website.
Here‘s an example of sitemap:
4. Make your URLs more clear and understandable
Search Engine is a machine learning algorithm. If you had links like “example.com/p/98–?id=#39102” it wouldn‘t understand what do you have inside this link. You will lose your positions on Google because of that. Instead, try to make it simple. If you have a blog post, let‘s say about iPhone X, it would be smarter to use the link like “example.com/blog/iphone–x–review/.”
By the following action you telling Google and other search engines that “Look at me! I have a blog post about new iPhone!”.
These bad boys are usually VERY painful to achieve. Backlinks are links from other sources to your website. Google is smart, and it has a very complicated algorithm. It will know if the source, which links to your site is related to your topic, if yes you did a great job if not, it wouldn‘t make a huge difference in ranking.
Usually, you can make it happen with a high–quality blog or massive problem solving, or handy tool, something that would make your competitors put a link on their website. The great stream of backlinks is answering questions on the site like Quora and link back to your blog post.
Content is a king! Your content needs to be fresh. There are a lot of outdated information, so it‘s a massive deal for search engines to show related and most recent information. One way to ensure that you have content coming on a frequent basis to your website is to make somebody or yourself write blog posts on your site. “Get the owner or CEO blogging. It’s priceless!” the Search Engine Journal suggests. Remember, be consistent in the blogging is very important, don’t post every day during one week and then forget about it for the month, instead try to post one post per week. This way you will create excellent information source for your visitors, and you will make them come back again and again to your website to read more.
7. Social media distribution-
Social Media is a perfect way to reach your visitors or potential customers, and it perfectly works with your blog! You should be distributing more and more fresh content as you go. Every time you post something on the website, post on EVERY social media platform possible. That way you will put the content in front of multiple people with multiple preferences. Do not forget to put links on your posts on platforms like Facebook, Instagram, LinkedIn, etc. It does not only simplify user experience but creating SEO presence generating more and more traffic to your website.
8. Link to others
One more easy way to get more traffic and backlinks is to link to the other sources of related information. Every time you publish a blog post, try to reach to associated websites with links and contact them after to show your blog post. It’s a good chance that they will like your blog and you will build a win-win relationship as you go.