1. Purple Cow
By Seth Godin
Purple Cow has more than just an intriguing title. Author Seth Godin aims to change the way people think about marketing.
It can be difficult for social media managers to come up with original content day in and day out, so sometimes you just need a purple cow. As Godin explains, “Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff—a lot of brown cows—but you can bet they won’t forget a Purple Cow.”
Delight your audience and customers after you get inspired to create your own “purple cows” with your social media content.
2. Content Strategy for the Web
By Kristina Halvorson and Melissa Rach
Social media is a crucial part of content marketing, so mastering the art of content strategy is something you need to know how to do. Halvorson and Rach teach you exactly how to do this, sharing their expertise and instructions on everything from completing a content audit to leading a project. If others in your company don’t think that content strategy is important, fear not—the authors shares the perfect persuasion tactics for this situation.
Many colleagues have been tooting the horn of authors Kristina Halvorson and Melissa Rach approach to content strategy.
3. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
By Gary Vaynerchuk
You know that one of your biggest challenges is getting your message heard. The sheer volume of content shared every second means that you need to work extremely hard to make sure you’re creating unique and valuable content. This is where Gary Vaynerchuk’s book comes in. He shows you how to adapt your content to specific channels and how to keep up with the ever-changing nature of the social media landscape.
In order to be successful in the world of social media and content marketing, you need to stay ahead of the curve. While theory can easily become outdated, the above references are great for building a solid foundation of ideas and skills.
4. Contagious: Why Things Catch On
By Jonah Berger
A New York Times bestseller and named the Best Marketing Book of 2014 by the American Marketing Association.
While ‘going viral’ might not be the best goal for a social media manager, getting your brand noticed on social is definitely a key objective.
Berger dives into six “contagious” qualities that impact everything from consumer products to media content. Learn how you can use these qualities to create your own shareable content.
5. Thinking, Fast and Slow
By Daniel Kahneman
Why do we do what we do? What drives the choices that we make? These are important things for any social media manager to think about when crafting content, and Daniel Kahneman’s work explores these ideas in-depth. A Nobel Prize winner for his work on decision-making, Kahneman is an expert in human behavior—something that any social media manager needs to understand.
6. Everybody Writes
By Ann Handley
Writing is a skill that all marketers need to have, and Ann Handley offers a clear and concise guide to mastering it. Handley explains that content is “everything your customer or prospect touches or interacts with—including your own online properties and web pages and the experiences they offer, but also everything on any social channel.”
If you are trying to get your audience’s attention, you’re going to need the social media content to match. This book will help you create just that.
7. Likeable Social Media
By Dave Kerpen
I was crossing the border into the United States for a shopping trip recently, and the border security officer asked what I do for work. I explained that I write. When I told him “social media and content marketing” he let out a loud groan. What is it about the subject that makes some people cringe? How do you ensure that you aren’t sharing cringe-worthy content on your own channels?
Author Dave Kerpen explores how to listen to your customers so that you can deliver valuable content—and prove even the most cynical border security guards wrong.